Y i W u
a Service Designer based in London
Being a Service Designer, I always take a holistic approach of understanding people, relationships and values. As the most important aspect of my discipline, system contains interdisciplinary nature and a combination of strategy, business and policy.
Trained as an industrial designer in my bachelor degree, my product and experience design background equipped me with design thinking mindset and technical skills to adapt to a variety of projects.
I value exploring new context and facing new people so as to build design cases on strong empathy and deep understating. In terms of working in a team, I’m always expecting to exchange knowledge and perspective in an interdisciplinary setting.

YI WU, from China
Born on March 22nd, 1995.
Education:
Royal College of Art
Master of Art, Service Design
2017 - Now
Politecnico di Milano
Exchange Program in Service Design
2016 - 2017
Hunan University
Bachelor of Engineering, Industrial Design
2013-2017
Work:
06/2016 - 09/2016
Feish Design Consultancy., Ltd, Shanghai
User Research Intern
Scholarships:
Scholarship Under China Scholarship Council
to Pursue Study in UK as Master Student
2017 - 2019
2016 - 2017
Scholarship under China Scholarship Council
to Pursue Study in Italy as Visiting Student
Expertise:
- Service Design
- Design Thinking
- User Experience Design
- User/Marketing Research
- Product/ Service Development
- Rapid Prototyping
- Working in Multi-disciplinary Teams/Areas
06/2018 - 09/2018
Cainiao Networks, Alibaba
User Experience Design Intern