Y i   W u

a Service Designer based in London

Being a Service Designer, I always take a holistic approach of understanding people, relationships and values. As the most important aspect of my discipline, system contains interdisciplinary nature and a combination of strategy, business and policy. 

Trained as an industrial designer in my bachelor degree, my product and experience design background equipped me with design thinking mindset and technical skills to adapt to a variety of projects.

I value exploring new context and facing new people so as to build design cases on strong empathy and deep understating. In terms of working in a team, I’m always expecting to exchange knowledge and perspective in an interdisciplinary setting.

YI WU, from China

Born on March 22nd, 1995.


Royal College of Art

Master of Art, Service Design

2017 - Now


Politecnico di Milano

Exchange Program in Service Design

2016 - 2017


Hunan University

Bachelor of Engineering, Industrial Design



06/2016 - 09/2016

Feish Design Consultancy., Ltd, Shanghai

User Research Intern


Scholarship Under China Scholarship Council 

to Pursue Study in UK as Master Student

2017 - 2019

2016 - 2017

Scholarship under China Scholarship Council 

to Pursue Study in Italy as Visiting Student


- Service Design

- Design Thinking

- User Experience Design

- User/Marketing Research

- Product/ Service Development

- Rapid Prototyping

- Working in Multi-disciplinary Teams/Areas 

06/2018 - 09/2018

Cainiao Networks, Alibaba

User Experience Design Intern

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