ENLIGHT
Collaborative Project, October - December 2018
Project Brief & Collaboration
Enlight is a collaborative project with Telefonica Alpha, an innovation facility based in Barcelona, addressing some of the biggest problems in society by conceiving and delivering radical solutions and breakthrough technology.
The project brief was aimed at helping young people improve the agency they have upon their lives so they can be healthier and happier.
Our team focus on the transition time from college to work.
Presentation at Telefónica I+D,
Barcelona
Research Insights
Based on all the dest top research, interviews and questionnaires, we found there is a mismatched reality between how young people entering the world of work and how the way job market works. Both young people and job market are not prepared enough for the emerging work trend yet.
Problem Statement
HOW MIGHT WE HELP YOUNG PEOPLE
TO CREATE VALUE OUT OF THEIR UNCERTAINTY,
TRANSFORMING IT INTO POSSIBILITIES
TO ALIGH WITH THE EMERGING WORK TRENDS?
Concept & Theory
Enlight is an online platform that leverages machine learning to help young people explore their career possibilities. It encourages young people to view the process of career choice as a process, not destination.
The platform suggests and highlights the series of possibilities and directions one can take based on goals, interests and aspirations.
Concept & Theory
How does Enlight work?
Prototype Testing
To validate our theories and key assumptions, we spent almost four weeks building and testing prototypes of the different service components with potential users and stakeholders.
Most of these findings were instrumental to the development of our tagline, theories, touch points and design directions.